The Infinity rose series get a boost and now covers all colors and seasons 

6 years ago, the Infinity rose was presented for the very first time. It was the original white Infinity rose, and at this time Danish rose breeder Rosa Eskelund did not know how popular this rose would be all over the world.

Very quickly this special white rose showed a new standard for pot roses with its very big and filled flowers with extraordinary long-life and more than 100 petals. The high-quality rose was a true beauty, and even very easy to grow in only 10 weeks.

Roses with X-factor

“We managed to ‘only’ grow and sell the white Infinity rose in some years, and all the big costumers told us that a second color would help Infinity to be considered as a series – and then they only wanted Infinity in their shops. The shelf life is extraordinary and Infinity roses have a kind of X-factor that makes the waste in shops close to zero”, Rosa Eskelund explains.

Some years passed with a lot of focus on breeding on the Infinity rose and it resulted in a light pink rose, Princess of Infinity® and the Pink Infinity®. These two boosted the Infinity rose and it became a popular line of roses. Since then, both the yellow Jinfinity® and Infinity Evergreen® has been developed.

King of Infinity®

There has always been a high demand on a red Infinity to complete the line, and now after years of breeding and selecting Rosa Eskelund was ready to present the very first red Infinity rose at the IPM fair in Germany. The name of the rose is King of Infinity®.

“I am sure that the demand of all the Infinity roses will get a boost with this new red rose complementing the other colors so beautifully. Now the Infinity roses covers all colors and seasons”, concludes a happy Rosa Eskelund.


For more information and license to grow please contact

Rose breeder Rosa Eskelund at

The new King of Infinity® was presented for the first time at IPM

The original white Infinity® rose decorates the Christmas table very beautifully

Infinity® for New Year

The golden yellow Jinfinity® is perfect for celebrating Easter

Infinity® and Princess of Infinity® is a very popular match for Mother’s Day

Pink Infinity® is a true sign of Spring time

The Infinity® roses are perfect for celebrating both special occasions but also for everyday life

All the Infinity roses are characterized by large, very filled and durable flowers

The original white Infinity rose is very popular all over the world