The demand of the original white flowered Infinity® mini rose is increasing this fall and even to higher prices.

The nursery Rosa ApS in Denmark, producing the new Infinity® roses from the breeder Roses Forever ApS, is currently experiencing a strong increase in incoming orders for the coming Christmas and New Year sales.

Shortly after introduced to the market in February 2012, the original white extravagant Infinity rose was rewarded as the Best Indoor Plant at the Floradania Innovation Award 2012 at the IPM fair.

“Right now we are experiencing increasing sales of the white Infinity rose. Many of our major customers book the roses in advance for sales in both Germany, England and Denmark, since the rose has become very popular for Christmas and New Year”, says Sales Manager Esben Hansen from Rosa ApS.

Since the first Infinity rose introduction in 2012, new Infinity varieties has been developed. First the light pink Princess of Infinity, baptized by HRH Crown Princess Mary of Denmark, and earlier this year the strong Pink Infinity rose.

Expectations are already high on the newest variety with pink and green flowers that will be ready for sales in the beginning of 2016, in smaller amounts.

More colors are in the pipeline and a yellow variety is expected to launch in the spring of 2016.

Rose breeder Rosa Eskelund from Roses Forever ApS in Denmark also believes in the development of a red Infinity rose in near future, to meet the strong demand on the international market for mini roses in high quality with long lasting and beautiful flowers.


All the Infinity roses are displayed on the Alsmeer market at Waterdrinker Cultra (FloraHolland Aalsmeer, Legmeerdijk 313, 1432 KC Aalsmeer) from Sunday 1 November to Thursday 5 November.


Learn more about the Infinity roses on and contact Sales Manager Esben Hansen on +45 8694 8988 or

For more information about Roses Forever ApS and license to grow the Infinity roses please contact Rose breeder Rosa Eskelund on or +45 5157 1990

Infinity for Christmas 1 Infinity for Christmas 2 Infinity for Christmas 3 Infinity for New Year